Geiss is now also in funds
Bayerische Rundschau, March 2015
Cooperation – The cult millionaire is applying from today an investment of Kulmbachers Bernd Förtsch. The advertising campaign was developed by Wolfgang Judas under the direction of the Kulmbach agency designhouse.
Kulmbach – A nationwide advertising campaign, the roots of which are located in Oberfranken, starts today with full-page advertisements in a large German tabloid. The content is about a new fund of the Kulmbach entrepreneur Bernd Förtsch – the corresponding campaign was shot by Wolfgang Judas in an exclusive penthouse in Munich under the leadership of the Kulmbacher agency designhouse, as Judas explained in a press release.
The face for this is Robert Geiss, Germany’s television admirer as a cult millionaire from the series “A terribly glamorous family”. The “Reich with Geiss” fund is a dividend fund of Förtsch’s participation Patriarch. It is sold jointly with the management company Hauck & Aufhäuser, the fund is available at all banks and savings banks.
Photos and the various films are applied today as part of a multimedial story. “We represent Robert as a credible face of the fund, but precisely in that individuality you expect from him, which one knows and likes,” says Wolfgang Judas. The cologne cult millionaire gives himself just like his fans like – real, angular and with a wide grin. “Zero interest – not with me” is one of the key messages of the campaign.
Since Geiss has long been an established term in German television, shooting and shooting have been routine and professional, according to Judas. Thus at the end of an eight-hour working day a real Geissensprojekt was created.