#moreforhof

The New Year’s recep­ti­on of the Hofer CSU brought not only Prime Minis­ter Markus Söder and Mayor Dr. Harald Ficht­ner much applau­se, but also the #more­for­hof cam­pai­gn. Pre­sen­ted as a cross-media cam­pai­gn concept, not only did the Hof cult booklet, folders, brochu­res, landing pages and deco­ra­ti­ve worlds emerge, but above all one thing – an honest, authen­tic pre­sen­ta­ti­on of the CSU can­di­da­tes and their goals.