Colorful, flashy and digital
So far, works of art have been pictures or sculptures. Products by artists that could be set up, preserved or hung on the wall. The digital world has done away with this. New works such as Beeple’s “Bull Run” are NFT-marked and sell well. In order to stand out, the art of the Bitcoin age has to be garish and colorful. Because the target group of art has also changed. The new buyers are gaming-oriented, bitcoin-savvy and blockchain-savvy. This is reflected in the works. And it doesn’t make them any less valuable, as the most recent examples show.