How does innovation work?

Ten percent of Germans cite Tesla as the most inno­va­ti­ve brand, ahead of Amazon (8%), Apple (7%) and Google (5%). Why? What do people want? Ideas, inno­va­tions or other things? Ques­ti­ons that #stra­té­gies on over 250 pages. The pre­mie­re of our new book will be on May 16th.