Next generation luxury
Once again, luxury is experiencing an interesting change in human history. The new luxury lives from awareness, from a pioneering spirit, but not in the dusty sense, but as further development. Old traditions become new products, traditional recipes are transformed into new creations and cherished rituals are dusted off and given a new look. The valuable products from the Gmund paper mill, for example, are one example, the new wine creations of the young winemakers another. The palette ranges from food and drink to materials and style. Waking up the old to transport it into the future.